When establishing Alteneiji Group, several key challenges had to be addressed to build a strong foundation in the import–export industry. One of the first obstacles was creating awareness among businesses about the value of international sourcing, global market standards, and the long-term benefits of working with a professional trade partner. Many companies were accustomed to local procurement and required guidance on the advantages of expanding into foreign markets.

Another major challenge involved developing reliable international supply chains. Identifying trustworthy manufacturers, exporters, and logistics partners required extensive research, due diligence, and continuous quality checks. Ensuring product consistency, maintaining delivery timelines, and managing cost fluctuations were essential to building a dependable global network.

Competing with long-established trading companies also presented a significant hurdle. Many competitors had strong market presence, existing buyer relationships, and large operational budgets. Alteneiji Group needed to differentiate itself through personalized service, transparent communication, and a commitment to long-term partnerships rather than short-term transactions.

Despite these challenges, Alteneiji Group successfully built strong supplier networks, enhanced market understanding, and earned the trust of both local and international partners. However, competition and global market volatility remain ongoing tests, requiring continuous innovation, adaptability, and strategic expansion into new markets.